UPDATED March 5, 2019 - TRA Newswire -
TRA has learned it appears that SILVERLINE could be the designation for the new Cotton Belt regional rail line that Dallas Area Rapid Transit (DART) will construct between DFW Airport and Collin County. It will be the long-awaited, connecting line that fills in the missing “east-west” link in the system.
"The board still has to weigh in on this," according to DART spokesperson Morgan Lyons. "For now, it's the Cotton Belt".
In a presentation from the DART Public Affairs and Communications Committee, the branding that stood out the most for the service was a silver, yellow and blue train design scheme. In 2018 three focus groups were conducted with residents of Plano, Addison and Richardson that lived within ½ mile of the Cotton Belt line. The survey showed that the new service had very high appeal among those who live in the surrounding areas – among all audiences. The SILVERLINE name best communicates the imagery of modern, sleek and fast, according to the study conducted for DART.
When the line is completed North Texas will be home to a new, state-of-the-art regional train connecting the northern part of the metroplex to the rest of the region. This new 26-mile regional train line will link east Plano to DFW International Airport, connecting Dallas Area Rapid Transit’s (DART) Red Line in Richardson and Plano; the Green Line in Carrollton; the Orange Line at DFW International Airport; to Trinity Metro's TEXRail which started operations in January between Fort Worth and DFW Airport and with a Carrollton connection to Denton County's "A Train".
According to DART information, the regional passenger rail service will feature new innovative train cars equipped with comfortable seating, on board bathrooms, WIFI, electric outlets and trays to make the riding experience to major employment, education, health care and activity centers more convenient.
Some takeaways from the survey that was conducted in 2018:
It makes riding more convenient, fewer transfers and faster transit time
The connection is an immediate draw for all, and the likely entry point for non-riders
All audiences immediately understood the benefit of using the Silver Line to get to DFW
The high cost of parking or Uber makes this a “can’t wait to try” option
Other benefits were time saving, cost saving and reduces hassles involved in driving to DFW
The 26 mile long corridor is scheduled to be open for business in 2022.